branding design | BTCC Knowledge

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Branding is a strategic process that involves creating a unique identity for a product, service, or company. It goes beyond just a logo or visual identity, encompassing the overall perception and emotional connection customers have with a brand. Apple and Nike are prime examples of successful branding, having deeply ingrained their identities into consumers' minds. A brand identity is distinct from a visual identity, as it encompasses the brand's values, mission, and personality. Designing a brand identity from scratch requires careful consideration of these elements to create a cohesive and memorable brand.

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